green separator


(Featuring Embedded Book References)
November 14, 2019

green separator

Knowing how your brain works is essential if you want to thrive in the future. The main purpose of this Alphabetical Brain™ Vocabulary website is to help you understand how your brain works in the most efficient way possible. This website is designed to provide you with the most accurate descriptions of current scientific knowledge about your brain's structures and your mind's functions.

You can learn the new brain knowledge fast and use it to solve everyday problems and even overcome many kinds of traumatic experiences by understanding how your memory systems work. There are "15 Free Brain Flash Cards" that explain the interactive relationships of 15 major brain ideas discussed on this website. You can access them from the Index to this website.

In addition, the 15 brain flash cards, which introduce the 15 major brain ideas, all have quick links to files, which are named DETAILS and SOURCES. Also, essential QUOTES from the perspective of science concerning the sources of human consciousness and free will are documented with references to neuroscience, biology, and psychology books. The quotes are directly accessible from the Quotations about Human Consciousness link on the homepage of this website.

The text on both sides of the 15 brain flash cards, and their 15 brain diagrams, provide an easy way to learn the basic details required to understand your mind's interactive functions and your adaptable self-identity.

The unique emphasis of this website is on the connected relationship between your working memory system and your long-term memory system, which is the vital connection that causes your conscious self-awareness and adaptive self-identity.

The primary fact is that your consciousness is caused by the interactive dynamics of your working memory's random access memory system located in your prefrontal cortex and your long-term memory's permanent hard drive memory consolidation system located in your limbic system's hippocampus.

The interactive dynamics of these two memory systems both evolved to help our species, Homo sapiens, win the fierce competition for survival over the past 40-60 thousand years by remembering vital survival information.

This new scientific approach to understanding human nature and human behavior involves the development of a specialized scientific brain vocabulary as well as an extensive general vocabulary.

The objective of this new scientific approach to brain study can help you understand your brain's physical structures and your mind's mental functions in the holistic context of 15 major brain ideas. They represent more than 1,000 trillion vital brain parts when all the estimated 100-200 billion neurons and over 1,000 trillion synapses are included in the total. They are the true causes of your conscious self-awareness and your adaptive self-identity with all their intricate interactive relationships among the parts.

green separator


This new focus provides a practical scientific way for you to think about your phenomenal brain's creative power and your mind's adaptive self-identity. The paired diagrams of the Circle of Consciousness Symbol© identify the dynamic interactive relationships that exist among the 15 basic brain ideas. The quickest way to get a new perception of this fabulous source of your conscious self-awareness and adaptive self-identity is to explore the following four synergistic diagrams:

green separator



green separator
Diagram #1


instantly go to:
Diagram #2

green separator


The Circle of Consciousness Symbol© represents a simplified holistic view of the complex global connectivity necessary for human consciousness to exist inside your head.

It was created to convey a powerful visual image of the previously unimaginable coalescence of the many diverse and interactive physical structures of your awesome self-manifesting holistic brain. Your evolutionary brain's dynamic and malleable mental functions include your creative mind's ability to reason, remember, and imagine.

instantly go to:

green separator

By deliberately repeating this learning process several times, you can retain the new brain information in your long-term memory consolidation system.

The new brain knowledge explains how your adaptive and dynamic human consciousness is produced by your mind's fine-tuned self-organized memories and the phenomenon of "neuroplasticity", which is the biological changeability of the human brain.

The word neuroplasticity is often shortened to "plasticity" by brain scientists and science journalists to refer to your evolutionary brain's ability to change itself by itself: even when you are asleep!

The book publication data in the following information box identifies the first modern book with a series of autobiographical stories describing how the human brain is capable of performing by itself under great adversity to survive with the help of modern medicine.

stories of personal triumph
from the frontiers of brain science

by Norman Doidge.
Viking, 2007 (i-xvi, 427 pages)

You can change a memory by "editing" it with your prefrontal cortex, since all memories are "constructed" and "re-constructed" every time you become conscious of them again. That is because present social circumstances provide a new social context for the psychological process of re-framing them because of the new situational awareness you are engaged in at the moment in which you recall a memory.

These new brain facts and ideas can help you establish what is real and what is fake about the abundant choices you have to make in our advanced global digitized high-tech society.

When you are empowered by the new brain knowledge to avoid useless social behaviors and avoid dangerous addictive habits before they kill you prematurely, you will be able to create more time to make plans to achieve your most passionate and fulfilling goals.

green separator


You can take a comprehensive look at the complexity of your brain structures and mental functions at the alphabetically arranged list of definitions of the 15 brain ideas emphasized on this website. The definitions deal with your memory systems and emotional control systems and their interactions in the linguistic context of dozens of other important brain ideas. All of these brain ideas can provide you with an authentic understanding of your own brain and mind as well as the minds of others. Imagining how others think is known as having a Theory of Mind.

The following Brain Glossary is a handy tool to remind you about the larger linguistic context of brain ideas of which the 15 brain ideas are the core part. They are marked in BOLD RED in the list of hundreds of important brain vocabulary words at the following link:

green separator

instantly go to:

green separator


Now you can quickly review 18 brain images on the following three charts that depict the classic brain knowledge. All children learn about the classic brain knowledge by middle school or high school science classes. The two mini-brain charts and the one mini-brainstem chart provide you with the 18 names and definitions of the classic 18 brain structures and functions of your brainstem and both sides of your brain: your Left Hemisphere and Right Hemisphere.

Your two hemispheres are separated by membranes and connected by three nerve cables known as your corpus collosum.

The structure of the mini-brain charts was designed for maximum memory retention of the fundamental brain facts. They include six named brain images on each chart and additional charts with six unnamed brain images for you to use to learn the basic universal facts about your brain's physical structures and your mind's mental functions. They provide you with the easiest way to apply the most powerful learning technique known, which is the spaced-repetition method of memorization.

The following link provides easy access to the classic brain information that has been known for many years but updated with the remarkable new discoveries made during the U.S. Brain Initiative of the past few years:

green separator

instantly go to:

green separator


By focusing your attention on the 15 major brain ideas on this website in the context of the classic brain knowledge, you will be creating a powerful intellectual foundation for all of your future choices and decisions. Both the older classic brain knowledge and the 15 new brain ideas provide you with the latest updated brain information.

You can do a lot to improve or restore your cognitive brain functions. You can take advantage of the opportunities of living in the most advanced democratic society in the history of humanity, which has the most advanced scientific basis for understanding your brain structures and mental functions.

green separator


Your ability to imagine, reason and remember all depend upon the process of long-term potentiation, which happens in your body's communication systems. These spectacular creative functions can be activated by either conscious or unconscious biochemical triggers in your brain. However, they depend on the "reconstructed memories" (partially real remembrances) of what actually happened during a past event that is being remembered.

Furthermore, you can either activate or deactivate the biochemical signals (electro-chemical signals) in your neuronal pathways by seriously (purposefully) thinking about activating them or by choosing to never think about them again.

The very important biochemical signals are strengthened (stimulated) or weakened (inhibited) at specific neuronal connections, known as synapses, when action potential spikes pass back and forth through specific neuronal pathways.

The result is that your anterior cingulate cortex neuronal pathways, which connect your prefrontal cortex to your hippocampus, gain "density" as more biochemical signals are sent, either from your prefrontal cortex or your hippocampus. That means that more synapses are created by the process of long-term potentiation, which results in the synaptic connections becoming more tightly "wired" together.

The significance of strengthening the connections by increasing the number of synapses (connections of neurons) via the biochemical signaling process cannot be overemphasized.

This vital biochemical process is what causes your perception of yourself as a unique person whose integrated self-awareness and adaptable self-identity are both genuine facts and not imaginary illusions or hallucinations.

green separator


The alphabetical way of organizing information is the primary way that human beings invented to provide the maximum brainpower needed to manage civilized thoughts and feelings. The profound role that the alphabet and language skills have played in human history is described below.

During the past century, the American English language has become the universal language (lingua franca) for business and science all around the world. It is important to realize and remember that American English is versatile and ever changing, just like human beings.

The three books, THE LETTER AND THE COSMOS, LETTER PERFECT, and HOW LANGUAGE BEGAN describe the tremendous influence that the human invention of the alphabet has had on human culture and human consciousness. The alphabet and the expansive language communication process that it makes possible is considered by expert linguists and many modern historians to be the story of humanity's greatest invention.

The fact that just 26 alphabetical letters became so adaptable that they could become the hundreds of "sound bits" that represent a virtually unlimited number of ideas for hundreds of different languages throughout the world over thousands of years is truly astonishing.

See the publication data for the three books in the following information box:

How the Alphabet has Shaped
the Western View of the World

by Laurence de Looze.
University of Toronto Press,
2016 (218 pages)


the Marvelous History of
Our Alphabet from A to Z

by David Sacks.
Broadway Books, 2004
Formerly titled Language Visible
(416 pages)


the story of humanity's greatest invention
by Daniel L. Everett.
Liveright/W.W. Norton, 2017
(i-xviii, 330 pages)

[Note: Detailed book outlines and summaries of the major ideas in the books cited in all of the information boxes will be available online soon.]

The fact is that a robust alphabet was required to develop the sounds and characters to symbolize the civilized thoughts and feelings of millions of diverse peoples and languages during the past 5,000 years. The alphabet has enabled human beings to create vast empires and to make significant discoveries all around the world. Our language with its alphabet is a great human legacy for all people alive today and for all future generations.

The three books cited above trace the fascinating facts, which explain how human progress has depended upon the use of alphabets for thinking and languages for communicating in the ancient world during the past 5,200 years, and especially since the 16th century when the modern world began about 500 years ago.

Within the context of the history of alphabets and the realization that language is essential for your consciousness, you can understand that your own self-awareness depends upon how well you communicate with other people (socialize with real people) or communicate by reading or writing real words (literature) or seeing or hearing words projected on screens of phones or tablets or computers on the internet or in theaters.

The written literature that your brain needs for a well-rounded complete adult education in our global digital society deals with stories remembered about the past and stories imagined about possible futures.

The new brain knowledge presented on this website includes a detailed story about the interactive neuronal connections among the dozens of major organs of your brain and the tens of thousands of words in the American English language.

You can use these connections to expand your self-awareness and shape your self-identity out of your knowledge of the tens of thousands of words in your Language and your many interpersonal relationships, both intimate and otherwise.

Remember the extremely important fact that all normal people experience growing up. New babies have no capacity for language except for crying and body language in the beginning. Also, remember that older children enthusiastically seek to name things with words and to follow rules of behavior as they develop their vocabularies and intelligence and personalities.

Both babies and children can improve their capacity to express themselves as their vocabularies increase in size. This fantastic fact can be observed on a daily basis if you watch babies and children grow their own unique personalities. Their vocabularies increase as they get older. The developmental stages of the language acquisition of babies and the achievement of their grammatical milestones are phenomenal up to age five and even beyond.

However, too often we take the growth of the self-awareness of children for granted since it is such a slow persistent process of brain development over many years.

The relevance of the Alphabetical Brain™ Vocabulary model for understanding the brain/mind connection is obvious when you realize that language is essential for human consciousness and a human body is essential for a person's self-identity.

By focusing on the importance of helping children increase their brain vocabularies as they develop their basic language skills, you will have a reliable way to measure the expansion of their self-awareness and their self-growth as you participate with them and encourage them to have in-depth conversations about their brain functions with you.

You need to discuss the history of human beings and the incredible scientific advancement of civilized ideas during the past few centuries. Also, it is important to teach children to discover the infinite capacity of the human brain to change enough to adapt to environmental forces and adapt nature enough to deal with the special needs for the continued growth of human civilization.

See the book publication data about the TALKING BABY book in the following information box:

helping your child discover language
by Margaret Maclagan and Anne Buckley.
Finch, 2016 (i-viii, 183 pages)

This modern scientific way of thinking about the importance of language development assumes that the sum total of real meaning (literal) and imaginary meaning (metaphorical) is greater with the 15 brain ideas in your mind than with a knowledge of only a few names of disparate parts of your brain.

Instead of being the name of the very small vital part of your body that controls your whole body all of the time, the customary way of speaking about the word brain is that it is the name for a small part of a human body located in the skull without actually conveying any knowledge about how it works. This is an inadequate mindless way of thinking about the human brain and it shows a vast ignorance of modern science and reality.

In fact, the more names and definitions that you have for the many physical structures of your brain and the many mental functions of your mind, the more your word power will be able to influence the quality of your decisions and the meaning of your life.

Think about how your personal vocabulary is your special super-power. Imagine that it can transform your self-awareness and self-identity any time you choose to use your mental force to improve your ability to reason and optimize your creativity and dignity.

It is not the names of your brain's parts by themselves that are supremely important. It is the meanings of the names of the brain ideas as well as your ability to recall those meanings in their proper linguistic contexts at the appropriate times when you are required to make decisions about your health and welfare that matter the most.

This aspect of developing the conscious self-awareness about yourself and your children should be obvious. However, language skills are often taken for granted and usually people fail to develop them much after their formal academic education. That is why critical thinking skills and critical reading strategies are emphasized on this website.

Regardless of your information sources, the quality of your conscious experiences and the level of your ultimate success in life will depend upon your language skills and the quality of your vocabulary about all subjects.

What matters the most is that you challenge your brain by reading, speaking, and listening to new words in new grammatical patterns. By reading or viewing historical facts, you can imagine how other people were able to think and feel in the past because of the literary contexts of their writings and the social contexts of their lives. You need to study the deep history of things in order to live fully today. Now is your opportunity to shine.

You need to know that your conscious self-awareness is the ultimate product of about 14 billion years of life on Earth and about 3.5 million years of the evolution of non-human animals by descent, and 300 thousand years of the evolution of hominids (humans and their prototypes) and the last 40-60 thousand years of specifically human life on planet Earth. [Note: A hominid is any member of the biological family Hominidae. These are the "great apes", living and extinct. At present there are humans, chimpanzees, gorillas and orangutans in this biological family. Sources: Wikipedia and many online dictionary sites]

When you discover the scientific evidence for these facts, you can begin to feel just how awesome human life is from a non-theistic secular scientific point of view! We had to make complicated choices as we continuously adapted to changing social and environmental conditions. In turn, our bodies and brains have evolved to deal especially with hostile conditions that threatened our human family groups continuously.

Therefore, it is imperative that the new scientific insights about the true descriptions of your brain's structures and mind's functions need to replace the old obsolete ideas about the so-called spiritual or mystical nature of mental functions.

Modern science has proven beyond any reasonable doubt that the ancient assumption that there is a "spiritual soul" is untrue. Unfortunately, that unscientific "faith belief" is still assumed to be true by millions of Americans and most of the rest of the earth's more than 7 billion people.

Nevertheless, humanistically speaking, there is only a biologically driven secular "self" that can experience a range of wonderful emotions. This is the most important liberating fact of the modern world, since you can learn how to use your thoughts to control your feelings if you choose to use scientific reasoning as the basis for trusting democratic values.

However, it is important to know that the emergence of human alphabets, about 3,200 B.C. (5,200 years ago) in both Mesopotamia and Ancient Egypt, was necessitated by the growth of cities and trade among diverse peoples. They lived in different geographic and ethnic groups around the Mediterranean Sea.

All of these large cultural changes, including the use of new symbols for wider communication, had a synergistic impact on the increase in human intelligence and the growth of bigger empires and more complex civilizations around the world. These changes happened for thousands of years until that ancient cultural structure of the old empires collapsed as former trading partners encroached on each other's lands about 1177 B.C.

Then, new nation-states began to emerge out of the more primitive empires around the Mediterranean Sea. Classical Greece, Macedonian Greece, Ptolemaic Egypt, and Ancient Rome all began to flourish as the Greeks embellished the Phoenician alphabet about 800 B.C. by adding four new letters representing vowel sounds. It made human communication more philosophically and scientifically profound.

That huge language breakthrough influenced all of the groups of people around the Mediterranean Sea. And it has had a major impact on the development of modern languages, including our own American English and a great influence on Western civilization, especially the USA.

Much later, during the Enlightenment of the 17th and 18th centuries, the first scientists were called "natural philosophers" and they were often involved in alchemy as they invented their experiments with various materials. And they were the first to use experimental methods involving microscopes and telescopes. A telescope was patented in the Netherlands in 1608 and another version was used by Galileo in 1609, which he improved greatly during many years of observing the cosmos.

All of the major inventions of modern technology started with the perfection of the telescope and the microscope, which were discovered within a ten year period of time and which became the primary tools of science. Thus, the scientific method has made possible the discovery of hundreds of thousands of facts about nature, the cosmos, and reality.

We know these things because there are more scientists and historians studying the past and discovering and revealing the true history of the invention of human languages now than ever before. Many biographical accounts of the most influential people in history can now be appreciated for their courage to innovate.

They are bravely telling "truth to power" just like in previous times when alternative political and religious thoughts were often prohibited or censored. These authors and advocates were frequently persecuted or executed for having written or spoken alternative secular explanations of history, which were often true accounts.

For example, the following two books, MINDS BEHIND THE BRAIN and HEALING THE MIND, describe the major scientists who discovered the mysterious workings of the brain and the mind prior to the 21st century.

See the publication data of the two books in the following information box:

a history of the pioneers
and their discoveries

by Stanley Finger.
Oxford University Press, 2000
(i-xii, 364 pages)


a history of psychiatry
from antiquity to the present

by Michael H. Stone
W. W. Norton, 1997
(i-xix, 516 pages)

Because your brain's physical structures are what make possible your mind's mental functions, which include your ability to imagine, reason, and remember, they make possible your ability to collaborate with others and also adapt your self-identity so you can become whomever you choose to be!

In other words, you can manage your thoughts and feelings and behavior from now on in the linguistic context of the new brain vocabulary, without regard for unknown spiritual entities --- if you choose to do it. Your own unique human spirit is all you need along with a little help from your friends and brain scientists.

In this context, understanding your two main categories of memory (chunks of memory), is indispensable for your being self-aware and having a self-identity as a human being with a secular self and a variable personality. The two categories are your working memory and your long-term memory systems.

In short, your memory systems makes possible your self-identity with all its many emergent rational humanistic and cooperative altruistic connotations and denotations from history, literature, science, and the arts:

Note: The word connotation refers to the many positive and negative associations (including feelings) that most words naturally have, whereas denotation refers to the precise, literal dictionary definitions of words, including the newest brain vocabulary words with the newest definitions created by scientists doing brain research.

The essential task that you must undertake is to connect new positive feelings to the new brain words. Nobody else can do it for you!

In the past, there were no adequate comprehensive descriptions of how brain structures and mental functions operated to produce human nature. But now the most important structures and functions can be explained in the logical interactive connections among the 15 brain ideas that can give you more control over your behavior.

The 15 main brain ideas explored on this website are assumed to be 15 essential categories (chunks of thoughts) for permanently storing your long-term memories.

It is now known that your permanent memories are automatically changed every time they are remembered. That is because all memories are "reconstructed" memories. They can be changed depending upon your current cognitive and emotional states when you want to make changes during the memory re-consolidation process.

As you memorize all 15 brain ideas, they will coalesce in your mind with connotations that will be stronger or weaker as you decide to think about them more or less in the future. The emphasis of this website is on the interactive relationships among the 15 brain ideas without the need to imagine that there is any other metaphysical or mystical source responsible for your imagination and creativity and ability to reason.

Also, this website explains how your knowledge about your own brain structures and mental functions can have a major positive impact on your intelligence (IQ) and your emotional intelligence (EQ). Together, they can influence how well you will be able to make wise decisions in the future.

Now, it is known that the vast interactive networks of neuronal circuits, which connect your brain and body, also conduct the electro-chemical signals, which continuously flow back and forth throughout your brain and body. The neuron signals are known collectively as biochemical currents when they flow through your neuronal pathways and nerve tracks.

But when they flow through a single neuron to connect with other neurons or muscles, organs, and glands, the neuron impulses are known individually as action potential spikes.

These vast interactive networks provide the massive global connectivity known by brain scientists as your connectome:

Note: On the internet select "images" and google the word "connectome" to see many examples of colorful connectomes.

Your own personal connectome is an incredibly complex interactive network of neuronal pathways and nerve tracts made up of 100-200 billion neurons and 1,000 trillion synapses.

Your connectome has electro-chemical features that are superior to any of the circuits in digital devices or household electronic appliances or commercial machines of all kinds. The neuronal networks and nerve tracts, which are your interactive communication systems, are far more complex than the electrical circuits in airplanes, buses, cars, computers, drones, elevators, magnetic resonance imaging machines, radios, refrigerators, rockets, skyscrapers, smart phones, tablets, television sets, or trucks.

After you memorize the brain ideas and learn to manage your thinking habits, you will be able to organize your long-term memories by choosing appropriate realistic categories of subjects in which to store your new memories for your own personal needs. In brain science the task is known as "chunking", which means freely choosing to associate specific ideas together. An example would be learning the rules of football or basketball or baseball or soccer or tennis around the central idea of the name of each sport. You would not expect to be able to kick a field goal on a tennis court!

Your brain can do the essential task of chunking brain ideas (or associating the ideas) either consciously or unconsciously. However, by deliberately using a conscious systematic learning process, you will be able to save time and become more efficient at learning new activities and discovering new ideas to integrate into your self-identity.

You will be able to change your mind any time you think your goals and plans for achieving them require it. This is when your critical thinking skills and reading strategies will be most helpful.

This new brain knowledge needs to get into your permanent declarative memory (explicit memory) system where it can be of the most value as you prepare for the challenges of the future. The new brain facts and ideas need to become a part of your declarative memories in your long-term memory system whose "triggers" are in your hippocampus.

See the definitions in the following information box:

Note: Your long-term memory system can be divided into two main types: explicit (or declarative) memory and implicit (or procedural) memory. There are three types of declarative memory that are known as [1] semantic memory (memory of facts and data), [2] episodic memory, (memory of events), and [3] autobiographic memory (memory specifically about yourself). Declarative memory is "knowing what" and refers to those memories that can be consciously recalled (or "declared").

The other type of long-term memory is known as procedural memory (or "muscle memory"). It is the memory of "how to do things."

[Sources: google and brain books about basic memory facts.]

Just as your self-awareness depends upon the sophistication of your language skills and vocabulary, your knowledge of your brain's structures and your mind's functions can be improved by increasing the size and quality of your specific brain vocabulary and general language skills.

For example, the book, COGNITIVE NEUROSCIENCE OF LANGUAGE, in the following information box contains detailed evidence that proves the profound impact that language has on the behavior of people, whether young or old:


by David Kemmerer.
Psychology Press/Taylor and French,
2015 (599 pages)

However, in order to integrate the new brain knowledge into your own long-term memory system and to use it to transform your self-identity, you will need to focus on the 15 brain ideas presented on this website until they are completely learned.

You can memorize them until they become part of your unconscious habitual behavior, ready to use whenever you need them to be conscious behavior for adapting creatively to the daily challenges you face.

Since you live in the most technically sophisticated civilization in history, your choices are limited only by your motivation to create your own reasonable goals and plans for achieving them. You really do have the freedom to choose from a large number of attitudes and behaviors consistent with the turbulent digitized global connected world of the 21st century.

However, your freedom is constantly being threatened by destructive cultural pressures to conform to the economic goals and plans of others, such as business corporations and social institutions. This is due to the powerful influence of business advertising, which all children are born into and which all adults are exposed to throughout their lives.

Every day your brain is vulnerable to hidden cultural pressures that can shape your behavior, if you are not aware of what they are doing to you or if you let them.

Prominent among the many negative cultural influences, which can upset your brain's fragile balance, are the steady stream of marketing distractions from the mass media and social media and entertainment companies.

The total massive volume of the disruptive images and the sounds from the mass media and social media and other cultural institutions can diminish your sense of self or self-identity and decrease your happiness set-point. Nevertheless, by learning how to control your own emotions, you can combat the many kinds of manipulation and false information from cultural sources.

In addition to knowing the new brain vocabulary, you must deal with disruptive influences caused by the menacing mass media and social media conglomerates, which both demand that you pay attention to them and conform to their incessant commercial pressures to stay online. They want you to "Hurry up and buy things or make clicks!"

But you can learn how to protect your mind's mental force from the pervasive negative cultural influences and menacing metaphorical memes. Imagine having your brain chewed by shark teeth:

green separator

green separator

[The word memes rhymes with teams and themes and dreams and schemes.]

The definition of meme is now in the Oxford English Dictionary as "An element of a culture that may be considered to be passed on by non-genetic means, especially imitation." This was cited in the book, THE MEME MACHINE, in the Foreword by Richard Dawkins on page viii. See the book publishing data in the following information box.

by Susan Blackmore with
a Foreword by Richard Dawkins.
Oxford University Press, 1999
(i-xx, 264 pages)

Some of the most dangerous cultural metaphors are memes. They are ideas, beliefs or belief systems, or patterns of behavior, which can spread throughout a culture (any social group) either vertically by cultural inheritance (as by parents to children) or horizontally by cultural acquisition (as by peers or social media). The global entertainment media can be singled out as a major cause of wasted time and money.

Decades ago Vance Packard wrote books that illustrated the growing problem of mass media influence on individuals then with such books as "Hidden Persuaders" and "Waste Makers." Since then, the mass media and social media together have captured the attention of consumers more than what was ever imagined in the past.

A meme is the fundamental unit of information, analogous to the gene in the emerging evolutionary theory of culture and epigenetics. A meme has the characteristic of being a pervasive thought (or thought pattern) that replicates itself through cultural means (socialization), such as cliches, or parasitic codes, or viruses of the mind that are especially contagious to children and impressionable adults.

For example, many commercial memes are dangerous for your brain since they can distort or exaggerate the importance of particular products to confuse customers and inflate profits. They can make exaggerated product claims and hike price points to obfuscate the essential transparent economic information needed by consumers so they can make proper choices about what products to buy.

However, by learning the new brain vocabulary and by making healthy educated decisions regarding your own personal and family welfare, you can reduce the damage caused by negative cultural influences on your mind's ability to reason. As you use the brain vocabulary to focus on positive brain facts and ideas, you can also investigate all aspects of nature and the cosmos as well. The same scientific method is good for all kinds of decision making and problem solving.

In order to avoid imitating the dysfunctional manipulative behaviors of others, you can focus on the 15 major brain ideas presented on this website until they are fully learned and integrated into your long-term memory system. The educational philosophy behind this new approach to explaining the importance of understanding your brain's structures and your mind's functions is called the "whole brain" cognitive method.

This "whole-brain" cognitive method of educating students about brain structures and mental functions has been developed and explained by UCLA professor Daniel J. Siegel in nine books. The implications of his educational approach for children and therapy for adults are explained in the following two books: THE MIND: A JOURNEY TO THE HEART OF BEING and THE WHOLE-BRAIN CHILD. See the publication data for the the books in the following information box:

A Journey to the
Heart of Being Human

by Daniel J. Siegel.
W. W. Norton, 2017 (378 pages)


12 Revolutionary Strategies to
Nurture Your Child's Developing Mind

by Daniel J. Siegel and Tina Payne Bryson.
Delacorte Press/Random House, 2011
(192 pages)

When you learn the new brain vocabulary, and the new propositional logic that explains the meaning of your mind's mental force, you will be able to improve your ability to reason. You will be using your critical thinking skills and good reading strategies to search for reasonable ways to solve the big social and economic issues of our time, such as climate change, fair trade, creating a humane immigration policy, and reducing warfare.

This fact is based upon your ability to learn new scientific knowledge, which derives from your brain's neurosplasticity. It gives you the ability to adapt to changes in your social relationships for greater success.

It has taken 50-60 thousand years for a culture of learning to have emerged. History took a great leap forward when fire was invented for protection and its use for cooking food so the complex chemical molecules in food could be broken down during digestion to become a richer source of nutrients and support the big size of human brains, proportional to our body size compared to other animals. Big brains evolved the huge capacity to connect 100-200 billion neurons to 1,000 billion synapses that makes possible our unique brainpower.

By using several senses of your body instead of just reading alone or looking at the new brain information, you can speed up long-term memory consolidation (memory retention) of the essential brain knowledge. You can summarize the text in your own words or subvocalize as you read important words or write down unfamiliar words until you master their meanings or re-read sections until they become understandable.

Also you can print out selected sections of text and then underline or highlight the brain ideas you want to memorize quickly or use an audio or video recording device to augment memorization.

When the distinct functional parts of your anatomical brain are working properly together, you are using 100% of your mind's ability to reason in order to think and feel and be curious about life's wonders.

Thus, you can think of your ability to reason as being the awesome mental force that is described in the ground breaking brain book, THE MIND AND THE BRAIN, by UCLA researcher, Jeffrey M. Schwartz, and science journalist, Sharon Begley. See the publication data for the book in the following information box:

Neuroplasticity and the
Power of Mental Force

by Jeffrey M. Schwartz and Sharon Begley.
ReganBooks/Harper Collins,
2002, 2003 paper (i-xii, 420 pages)

In addition to thinking about your ability to reason as your powerful mental force, you can use this super-power to read and discover more corroborating details about the scientific study of the relation between food and your ability to think clearly in the following four excellent books, YOUR BRAIN ON FOOD, END OF OVEREATING, THE HUNGRY BRAIN, and FAST FOOD GENOCIDE. See the publication data in the following information box:

How Chemicals Control Your
Thoughts and Feelings

by Gary L. Wenk.
Oxford University Press,
2010, 2015 2nd edition (227 pages)


Taking Control of the
Insatiable American Appetite

by David Kessler.
Rodale, 2009, 2010 2nd edition
(i-xxii, 330 pages)


Outsmarting Instincts that
Make Us Overeat

by Stephan J. Guyenet with
illustrations by Shizuka N. Aoki.
Flatiron Books, 2017 (291 pages)


How Processed Food is Killing Us
and What We Can Do About It

by Joel Fuhrman with
Robert B. Phillips
Harper One, 2017 (342 pages)

The new brain facts and ideas can help you establish what is real and what is fake about the abundant choices you have to make in our advanced global digitized high-tech society.

Many scientific studies have demonstrated that you can optimize the functions of your mind by taking care of the physical parts of your brain. To achieve this profound goal, simply do more deep breathing and relax more during the day and stay focused on your most important goals and plans for achieving them.

You must be prepared to deal with the menacing mass media and social media pressures to conform to their commercial demands. They assault your brain every moment of every day with almost overwhelming cultural distractions and temptations to buy things. But this is precisely the kind of immense challenge that your brain has evolved to conquer.

After you have memorized the brain ideas and learned to manage your thinking habits, you will be able to organize your long-term memories by choosing realistic categories of subjects (chunks of data) in which to store appropriate new memories to strengthen your own sense of reality and to satisfy your personal needs. This is when your critical thinking skills and reading strategies will be most helpful.

Also you can boost memory retention by writing or typing notes and by using the spaced-repetition method of memorization to create a personal immersive multisensory learning environment inside your brain through optimistic self-talk.

QUICK REVIEW: With proper study, the new brain facts and ideas can become a part of your declarative memory circuit in your long-term memory system, whose triggers are in the hippocampus part of your limbic system. Then, your working memory system, in your cerebrum's prefrontal cortex, can use your new factual memories about your brain's structures and mind's functions to augment your creative imagination and enlarge your own self-awareness and consciousness of other's needs.

In addition to this website, there will be more information at the Alphabetical Brain™ App, which will be launched soon to provide more evidence of the validity and relevance of the brain ideas on this website. The diagrams will appear on separate pages in an Amazon handbook to be published this year with the title DISCOVER YOUR ALPHABETICAL BRAIN HANDBOOK, which will be about consciousness, free will, happiness, and success based upon modern scientific humanism.

Note: See the 15 major brain ideas, which include your: working memory #1, neurons #2, dendrites #3, axons #4, nucleus of a neuron #5, glial cells #6, synapses #7, potentiation #8, connectome #9, plasticity #10, cerebral cortex #11, prefrontal cortex#12, limbic system #13, pleasure circuit #14, and your long-term memory #15.

green separator

Printable PDF Form

(printable copy for your easy
editing and memory consolidation)

RECOMMENDATION:You may print this pdf version and read it and edit it by adding or deleting ideas. Also you can underline or highlight with colored inks or read it out loud to use these proven memory boosters to help you capture this brain information in your long-term memory.

Then, you can read your edited version of these ideas according to a reinforcement schedule; such as in a few hours and then in a few days and then several times in the next week or two to take advantage of the power of the spaced-repetition method of memorization. Such deeper introspection can change your self-identity and increase your self-awareness and self-actualization.

Remember always:
You Are Your Adaptable Memory!

green separator

instantly return to:

green separator
produced by
Infinite Interactive Ideas™